This thought-provoking insight was shared at last month’s E6 live partner meeting by Hanne Vanmarsenille, researcher in circular business and sustainable behavioural change at project partner Thomas More Research.
One of the key takeaways from the E6 discussions was that, although younger consumers are embracing second-hand products and circular practices, affordability remains a major driver. To sustain these behaviours as purchasing power increases, trust in the quality and reliability of second-hand products must also be strengthened.
In her latest Substack article, Hanne explores why this matters and how initiatives such as Maakbaar Leuven and Kringwinkel ViTeS are responding.
📰 Read the article: https://hannevanmarsenille.substack.com/p/the-moment-to-make-circular-consumption